Since there are many levels of web design, the question that you need to ask yourself if what do I need to get from my website.
Basic Brochure Sites
Most companies are comfortable with a basic web presence which includes a website consisting of six to ten page website. These sites often 'cookie-cutter' sites based on a generic template. These sites, which act more like a brochure, are effective in delivering images and copy.
Intermediate Catalog Sites
Companies hoping to deliver or sell products often choose sites which look and feel like catalogs. These sites tend to be somewhat more complicated and require more time, effort and planning.